Gene appoints flannel for first PR campaign

Ecommerce agency Gene has appointed flannel to create its first PR campaign. 

Gene's team of specialist developers helps retailers and brands including Green People, Hornby and Deagostini create online stores that significantly grow customer numbers, engagement and revenue. Gene's proprietary Magento page builder and content management system tool, Bluefoot, was recently acquired by Magento, and the company is also responsible for Paypal's Braintree technology on the platform. 

Founded in 2013, Gene won 'Best Agency' at the 2017 eCommerce awards. 

flannel will build Gene's profile in the trade press.