Luckycycle chooses flannel for UK launch

European start-up Luckycycle has launched in the UK and appointed flannel to run its first B2B PR campaign. 

The company is expanding after securing a €1 million cash injection from private investors. Luckycycle is aiming to shake up the world of retail promotions with its ‘win your basket’ technology, offering customers a one in ten chance to get their shopping for free. 

Clinique, Samsonite and Royal Canin are among brands using the technology, which is white-labelled and integrated into retailers’ web and mobile sites.