flannel is 10

We’re celebrating our 10th birthday this month - a decade in business helping ecommerce and online marketing technology companies to grow.

We've seen the press evolve and digital, in all of its forms, move closer to the epicentre of people's professional and personal lives. 

flannel began after founder Claire Armitt, an ex-internet business journalist, discovered a recurring need among companies in the sector. Keen to effectively get news in the press and raise their profile to attract new business, most were wary of PR agencies and their methods. 

Those basic but fundamental requirements when taking on a PR company - experience, knowledge, reliability and results - remain the same today. 

We said it then, and it still stands. You've heard it all before, but flannel really is different. Founded as a no-nonsense antidote to the rest, we know how your news fits into the wider agenda, so stories and ideas are intelligently pitched to publications. In short, no flannel.

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IVIS Group reaches UK and Chinese retailers in CBBC Focus magazine

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Luckycycle wins 'most disruptive retail technology' at Retail Systems awards